Welcome to the Hive, Renterra.
Andy, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Renterra is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US heavy equipment rental yard mapped, the 1,700 that look like your best customers, and three campaigns we'd run for Renterra in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Renterra.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented market in a public directory, a first marketing hire, and buyers who respond to a specific signal.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 900 to 1,600 more of your best customers?
You already have the dream ones: the equipment rental businesses that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 900 to 1,600 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- All Equip RentalBest investment made for the business
- General Rental CenterPhoto documentation of equipment paid for Renterra
- Ready RentsBest rental system used in 40 years
- Great Lakes Lifting SolutionsGrew 50% in the last year
Every cell is a equipment rental business.
Every US heavy equipment rental yard sits in Google Maps and state business license filings, cross-referenced with NAICS 532412 counts from County Business Patterns. We build the list from that, enrich the owner and rental manager contacts, and time the sends to the fleet-buying and off-season budgeting calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 6,249 US heavy equipment rental businesses and reach out when the right signal shows up, so Renterra is the first name a rental yard owner thinks of when fleet and rental software comes up.
- New location opensState business license filings and Google Maps new listings. A second yard needs shared fleet visibility.
- Fleet expansion at auctionRitchie Bros and IronPlanet sale records show fresh equipment purchases needing tracking.
- Rental coordinator or counter sales hireJob boards. Adding counter staff means the current system cannot scale.
- ARA membership addedAmerican Rental Association directory. Joining signals formalizing operations and buying tools.
- Legacy rental software contract renewalRFP postings and vendor review sites show Wynne, Point of Rental or Baseplan renewal dates.
- Ownership or acquisition changeState filings show a transfer of ownership, often followed by a systems refresh.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state business licenses, and ARA membership rolls. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Andy, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.